Raising the Profile of Economy Car Higher

European car rental company, Economy Car Hire, has appointed travel PR specialists Shorthose Russell to handle its national consumer PR campaigns for 2008, after the team pitched and won against major London travel PR companies.

The family-run Economy Car Hire business is one of the industry’s leading car hire brokers see PR as a key tool to help increase awareness of the company and unique services they offer, via the travel, consumer and business press.

Based in Norfolk and established as a car hire broker in the year 2000, Economy Car Hire specializes in providing one of the best fully-inclusive car rental services throughout Spain, Portugal, Italy, Cyprus, Croatia, Greece, Slovenia, the Greek Islands, and Malta.

“We were looking for creative and dynamic PR support that will effectively promote our product and raise our profile within the market sectors in which we work,” said Rory Sexton, Managing Director of Economy Car Hire. “We were impressed with Shorthose Russell’s experience of the travel industry, their outstanding contacts and the creativity they brought to the pitch. We are confident they will provide the quick, reliable and proactive service we’re after and we look forward to working together with them over the next year.”

The account activities will include bespoke PR campaign activity to highlight national announcements and issues surrounding the industry, as well as high-profile events.

“We are delighted to have won the Economy Car Hire PR account as part of our specialist portfolio of travel clients,“ said Peter Joyner, Head of PR at Shorthose Russell. “Increasingly tourism businesses are looking for an agency that provides national travel expertise, industry awareness and, most importantly, value for money.”

For all press enquiries please contact Sarah Southgate on 0845 450 0877.